Hawick Knitwear

Brand identity

About the project

Hawick Knitwear challenged us to create a new brand and website. They wanted a brand which embraced their history and heritage, which dated back 140 years. Our research found that Hawick had their own unique local dialect known as ‘Teri Talk’. From this we created a positioning line ‘Guid auld knitwear, since 1874’, a quirky yet relevant twist.