May 13, 2016

The Mysteries of What a Graphic Designer Actually Does?

What is a Graphic Designer, what do they do and should I be using them for my business?

When you think of graphic designers what do you first think of. A programmer, a video game designer, a CGI technician or something to do with Sify? Well in reality the truth is far more diverse. A graphic designer works to give form to customers ideas. They work to advance the customers ideas into something of value. For example a customer might be looking to set up a new company and needs a logo to be the face of their company. The customer might have a rough idea of what they want, and a graphic designer enhances and builds on their rough idea. By adding a professional, creative design that utilises modern software to bring it to multiple platforms such as computers, tablets and smartphones. Yet this is still only a small part of what a graphic designer does as what makes graphic designers so unique is that they operates with in so many different industries.


Who needs a graphic designer?

A graphic designer can benefit every business both big and small. Our clients at Jpds Creative for example include Laura Ashley, Centre Parcs, Denbighshire Council and Chester Whisky to name a few. Each of these clients have had a different request and are each approached differently ensuring no two projects are the same. A graphic designer can be used by, as the list above shows companies from a broad range of industries. Such as leisure, retail, sports and public projects all can benefit from using a graphic designer.


What specifically do they do?

Branding – Brands are vital to help give products personality and differentiate them from other products. Graphic designers look to establish a brand identity which involves creating a brand based on a companies history or unique features. Such as creating bespoke labels for Chester Whisky home brew to give its brand strength in the national market by focusing on its use of high quality ingredients.

Chester Whisky - Branding // Bottle labelling

Chester Whisky – Branding // Bottle labelling

Logos – Logos are the face of the brand, the first point of contact for consumers and the epitome of the business and its values. A graphic designer will work with the company to establish a look that reflect the businesses personality while also being professional and creative.

stylised illustration of mountain biker

stylised illustration of mountain biker

Exhibitions – Exhibition stands, events and photo shoots are also part of the job description for graphic designers. These exhibitions need to be flexible as many companies portray their exhibitions across the world and so need to transport exhibitions from one country to another with ease. A graphic designer will need to think of a universally understood exhibition that is not dependent on language, creative enough to stand out from many other exhibitions and flexible enough to be able to be set up quickly and transported to multiple locations.


Packaging – Packaging is key for the overall experience a customer has with a product. The service encounter is when a customer first comes into contact with a product or service. Yet when does a customer first make contact with a product. When a customer is using the product, or before that when a customer first spots the product on a shop shelf. The customers first interpretation and contact with the product comes from the packaging, as so many products never make it off the shelf a creative packaging design is key to spark interest.


Merchandising – Merchandising can push the boundaries of creativity, with a graphic designer needing to think outside the box in order to produce something useful and exciting. The target audience for the merchandising also drastically changes depending on the organisation, from board games for museums interactive learning activities to office essentials based on a logo for a corporate environment.



Brochure Design – Brochures in the modern business environment need to be smart phone enabled, So they automatically adjust to the size of a tablet, smart phone and laptop screen. In addition to this, digital page turns need to be implemented to show the sophistication of the business. As a brochures directly displays the capabilities of a business both in its content and design, a graphic designer needs to be adapt at physical and digital brochures and coding that goes on behind it.



Digital Marketing – Search engine optimisation, social media and website design are snap shot of some of the modern marketing methods used by graphic designers as part of their service. A graphic designer not only is aware of current marketing trends such as initiating brand ambassadors to act as hand raisers through social media marketing, but also are adapt at the coding behind websites. Be it to create a dual language website or redesign it to appeal to a younger generation.



Signage – Graphic designer not only product artistic designs but also work with local communities and in some cases school children by implementing their drawings into their design to create a sense of ownership with in the local community to avoid vandalism. While also aiming to produce unobtrusive signage that adds character to the local environment.  



As you now know a graphic designer probably does more then you thought. If your in need of some graphic designers please don’t hesitate to contact us.